When it comes to new artists, many are talented, but few have the lion’s share of true creativity and the ability to truly stand out. The latter is the stuff dreams and wishes are made of.
However, VNIS (pronounced like Venice), a rising star seems to have what it takes to “Kontrol” his destiny and leave his musical mark on the world.
VNIS’s love for music, like many artists began in his childhood, stirred by the musical ability and influence of his family. “…my older brother was a rapper and I remember he would set up a microphone in his room, and he had very primitive audio recording equipment and used Quick Mix and FruityLoops [mixing softwares] and would write verses and I’d sing on the bridge. I think that’s where my love of music started. My parents had me in piano lessons very, very young; but I think it wasn’t until middle school that I joined the chorus and musical theater, I envisioned a life for myself in music and performing…”
VNIS’s love of music is definitely shown in his work. His vocals are smooth, alluring; and almost supernatural in the ethereal feel of the sound. We are big fans of his singles “W.A.I.H.” and “Young Visionary!” The former is a ballad that is all too relatable for anyone who has ever wondered why they are sticking around for an unrequited love, while the latter is a celebration of self! Indeed a celebration of self is what fuels all independent artists in the music industry as it can be daunting to make a name for yourself or be respected for your work without a major label behind you. “I don’t think anyone who is independent is without trials and tribulations. The biggest thing is not having a lot of money behind you…things happen a little bit slower [he laughs]…The good thing about being independent–at least for me–is we have creative control on everything that we release….if you’re seeing something that VNIS is putting out, me and my amazing team put it out because we made the executive decision to do it. It’s not because we were coerced or anything…but I feel like the love of what we do supersedes any struggle we [independent artists] might have.”
Interestingly, VNIS is quite the globetrotter, formerly living in South Korea. He admits the culture and locale and have had an impact on his music. “So I left Korea about a year and a half to two years ago…when I moved to Korea, I kind of moved there at the drop of a dime. I threw a dart at a map and I was like I need to go here! I didn’t really know anything about the culture or language, but the really cool thing about Korea is that it has a very, very supportive community so I joined groups and started rubbing elbows with the right people and started performing and building up a fan base, and it was awesome. ..Black culture and music is so respected and revered there in a way that we don’t see stateside and so I felt like a huge celebrity there [he laughs].” VNIS is right about hip-hop culture in South Korea where some of the world’s greatest hip-hop dance groups and Asian rappers hail from. It is amazing to see the extent of our culture in the most nether regions of the world!
VNIS, like everyone else on the planet, has been affected by COVID-19. However, he chooses to see the brighter side of the pandemic’s influence, asserting it has been highly beneficial for creatives. “It has allowed creatives to be more focused. Myself, and people I have worked with, kind of have more time to invest in projects that we really, really want to…it’s difficult for a lot of people, but there’s some benefit to being able to sit back and decide what you really want to do within the next couple of months…” With 2021 mere months away VNIS went on to assure us more new music was on the way! “We’re really excited! The feedback we got from my two singles [W.A.I.H. and Young Visionary] let me know where we needed to go with the music…I definitely think my team and I plan on releasing new music, getting a storyboard together–What do the people need at this time? What is the story? What is the sound?–I’m ready for some great things in 2021!” We are hoping these new singles will come along with a full-fledged album. VNIS’s voice is addictive! In the meantime, we can get our fix on November 20, 2020, when he drops his EP, “POV!”
Besides music, VNIS is also a lover of fashion! His style is trendy and chic with looks that would put any GQ Magazine spread to shame! For VNIS he admits how he dresses reflects his demeanor. “How you dress affects everything that you do…for me as an artist I’m not only getting dressed for me but how my day is gonna go, how my week is gonna look…like I have these sweatpants that are really fluffy and wear them when I’m writing and I love them and that’s what they’re for…I think that goes for any outfit that I’m wearing and I love the option to wear something beautiful…” At Kontrol Magazine we believe fashion is more than a label it’s a lifestyle, so wear it. Clearly, VNIS is wearing his life beautifully and amazingly.
We love VNIS and his music, he is an amazing artist and things are only going to rise higher and higher for him. He advises other independent artists to “keep at it, don’t give up. Something in you is telling you this is what you’re meant to do so you need to follow it and give it life…” Indeed, there should be nothing that stops your dreams. VNIS is a shining example of breaking away and taking a true risk to make your dreams come true. There’s much to be appreciated and loved.